At Trips to Discover, my primary responsibility was to maintain brand consistency across all digital platforms. I led a comprehensive overhaul of the website, prioritizing travel articles and enhancing the site’s overall user experience. Throughout the process, I made iterative updates to address evolving needs and ensure optimal functionality.
In addition, I worked closely with content teams and social media coordinators to ensure consistent branding across all digital and social media channels. I also developed a comprehensive brand identity guide to serve as a reference for various teams and departments. Furthermore, I spearheaded all print and production design efforts, ensuring that all materials aligned with the brand’s visual standards.
